The internet has become essential to over 50% of U.S. adults during the pandemic, according to the Pew Research Center. Everyone is relying on online platforms to communicate, so you need to craft a brand that stands out from the rest. While you want to get on people’s radar, you also don’t want to contribute to the endless flood of online information. Smart marketing isn’t always loud and in your face.
If you’re unsure of how to carry out an online content strategy for you or your company, don’t worry. Follow these tips, and you’ll be able to craft digital content that strikes a chord while keeping it simple.
Tailor Your Topic
No matter what industry you’re in, you need to set out with a purpose. Do you want your content to take the form of a blog that shares industry tips? Or do you want to create Facebook posts that advise customers on more technical subjects? It’s up to you to determine what your content covers, but make sure to give it a clear shape before starting it.
People want to know what they can expect from the information you put out there. Set a standard for your writing, and you’ll build a steady following in no time.
Strut Your Stuff
While you want to keep your presence professional, don’t be afraid to give your business a little more personality. People want leaders who are knowledgeable, but they also want leaders who are authentic. Posting on business matters all the time can make your content feel stiff. Even cutting-edge thinkers like Eyal Gutentag aren’t shy about sharing personal interests.
Being professional and being yourself aren’t opposites. Develop a blend of clean and comfortable content, and people will be drawn to your online persona.
Trim Your Message
You may want to tell your audience everything about a given subject, but people only have so much time on their hands. In fact, people breeze through online content much faster than a physical copy, so you want to keep it brief. Single out a key point you want to address, then center a concise piece around this point. If you can keep it simple, your audience will give you its full attention for that short amount of time.
People get swamped with messages and information online every day, so don’t overwhelm them. Say what you need to say, then give everyone space to mull your message over.
Your digital content is often your company’s first impression to customers, so create a plan. Fine-tune your online marketing strategy, so you give off a vibe that will win over the kinds of customers for your business.