One of the most challenging aspects of creating a successful brand is creating a strong brand identity. This is a tedious process that involves a lot of decisions and brainstorming. From choosing the colors and fonts to figuring out the philosophy and how to stay truthful to it, there are few things more difficult than coming up with good slogans or taglines for your company.
Being succinct is not the only prerequisite. Your slogan or tagline must also be memorable, include a key benefit, differentiate itself from the competition, and impart a positive feeling about the brand. If you’re feeling overwhelmed by now, learn that you are not alone. After all, these are things that take time and require inspiration. Luckily, there are a lot of companies out there who did a great job of coming up with a slogan and a great logo. And, coincidentally or not, made it big! In order to help you come up with tag lines for your company, we’ve prepared a short list of the slogans we found the most interesting!
Catchy Taglines For Your Company: Establish A Strong Brand Identity
1) Apple: Think Different
The innovative and revolutionizing Cupertino giant has always been one step ahead of everyone, even it’s fans. Apple dictated many trends and helped make our lives better. With so much imagination and creativity, it comes to no surprise that their tagline is “Think Different”. This tag line first emerged after their first released commercial called “Here’s to the Crazy Ones, Think Different”, a tribute to the visionaries who challenged the status quo and changed the world.
2) Nike: Just Do It
One of the most popular and catchy taglines of our time, Nike’s “Just Do It” is truly a message that resonates. This tagline truly took the brand from being about athletic apparel to being about an athletic state of mind. This company’s tagline is proof that brands need to take their time in order to come up with the perfect slogan. In Nike’s case, the slogan helped them open a lot of doors and allowed the company to grow and expand into the giant that it is today.
3) Mackenzie Plant: We suck
It’s not often that you come across a road sweeper/drain cleaning vehicle that makes you smile and think! However, the Mackenzie Plant drain clearer does not stand out because of its size and bright yellow color. It stands out thanks to its clever and funny slogan “We suck”. While the message appears to be depreciative at a first glance, it’s actually accurate and descriptive!
4) L’Oreal: Because You’re Worth It
This one is a smart one. It’s a psychological trick that speaks to the inner voice we all have that tells us we are somehow different from the rest of the world. That inner feeling that we are somewhat special in a very unique way. Obviously, thanks to the geniuses that came up with this tagline, the company managed to sell a lot of beauty products. This speaks less about the products themselves, and more about the image the product can get you.
5) Verizon: Can You Hear Me Now? Good.
Verizon is another great example of successful slogans. While it took its time, Verizon managed to come up with something that resonated with its audience. Basically, what it says is that by choosing them as your phone carrier you will always have excellent service. This is, by far, the most relevant and important aspect of this type of service.
There are many reasons why you should come up with a tagline for your company. Of all of them, the most important one is the fact that a tagline represents the vision and mission of the business. Knowing the vision and mission of your business will make customers more likely to purchase your product or services.
Clearly, finding catchy taglines for your company is essential in order to establish a strong brand identity. The trick is to be memorable, unique as to differentiate yourself from the competition and impart a positive feeling through the message about your brand.