The internet has spread its influential tentacles to almost every corner of the modern age. Technology and connection to the web are essential in education, government, and many workplaces. Many people enjoy lucrative careers based solely online. Even those businesses not operating mainly in the digital world require some form of presence in it to optimize performance.
The usage of software and electronic advancements serves to streamline processes, raise productivity, and more. It even allows for greater flexibility and collaboration from multiple locations, removing the limits of being confined to one place. Websites — blogs, shops, ePortfolios, and more — are both extraordinarily useful and almost a prerequisite for any company. It is common to employ the services of a professional web development company or software development company to create sites.
However, not every startup has the budget for this. Many individuals set up websites but are unable to attract enough traffic. This may be due to a number of reasons, including poor marketing and lack of knowledge about how search engines work. There are certain features that greatly improve a website’s chance of success.
1. Easy Navigation
User experience, or UX, is one of the major factors in how well-received/popular a website is. It is how individuals experience and/or interact with it. Part of it is the navigation interface/system. Most people do not want to spend large amounts of time trying to figure out how to find what they’re looking for. They are likely to become frustrated and move on to a different site if it is too difficult.
This creates a high bounce rate, how often people click on one page and then leave, which is undesirable. The “one-click-away” attitude with regards to knowledge has actually made society more impatient. An intuitive to use the site is more likely to retain attention.
2. Mobile Option
Mobile devices like smartphones and tablets are becoming increasingly popular due to the convenience they offer. Many important tasks previously done on computers are now completed on them. The more ways a website can be accessed, the more clicks it will generate.
3. Appealing Visuals
Aesthetics is vital in many areas of life. People enjoy looking at attractive things. Garish, clashing colors that hurt the eyes, and hard-to-read text are considerably less likely to keep visitors than a nice layout. Interesting graphics breaking up long walls of words help prevent boredom.
4. Accessible Contact Information
Contact information needs to be clearly visible at a quick glance. Clients who want to reach out to a company may become discouraged and lose interest if they are unable to view it fast enough. It is actually better to have it on multiple pages, so people do not have to return to different ones to see it. A phone number, email address, and a contact form are standard to include on a site.
5. Clear Purpose
There needs to be a straightforward, easily understandable “about page” detailing what the business offers, does, and values. Many potential customers care a great deal about what companies stand for. They want to give their custom to those that believe in and support the same things they do, not ones with clashing views. A brief mission statement and summary of personal history are additions that can hook and reel in visitors.
These are not the only necessary elements of a website, and they don’t guarantee success. However, they do raise the possibility of reaching it. Search engine optimization, or SEO, is also integral, since none of the above matters if people never see the site. Website creation and design are incredibly important in many industries. However, there are so many sites flooding the internet that it is imperative to at least have the basic components.